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| BOOK-1-AMAZON-REVIEW-MINING.DOCX | 08/28/2014 | 81.99 KB |
| BOOK-1-CONTENT-AND-TONE-AUDIT.PPTX | 08/28/2014 | 118.51 KB |
| BOOK-1-PRODUCT-POSITIONING-DOCUMENT.DOCX | 08/28/2014 | 82.07 KB |
| BOOK-1-REASONS-TO-BELIEVE-AND-ASSURANCES.DOCX | 08/28/2014 | 81.63 KB |
| BOOK-1-TOP-MESSAGE-OR-CALL-TO-ACTION-TABLE.DOCX | 08/28/2014 | 81.73 KB |
| BOOK-1-VALUE-PROPOSITION-TABLE.DOCX | 08/28/2014 | 81.71 KB |
| BOOK-2-HEADLINE-SCORECARD.TXT | 08/28/2014 | 137 B |
| BOOK-2-THE-ULTIMATE-CHECKLIST-FOR-HEADLINES-AND-SUBHEADS.DOCX | 08/28/2014 | 82.20 KB |
| BOOK-2-VALUE-PROPOSITION-SCORECARD.DOCX | 08/28/2014 | 172.64 KB |
| BOOK-2-VALUE-PROPOSITION-SCORECARD.PNG | 08/28/2014 | 111.36 KB |
| BOOK-2-WRITE-BETTER-SUBHEADS.DOCX | 08/28/2014 | 81.70 KB |
| BOOK-3-ANXIETIES-AND-NEUTRALIZERS.DOCX | 08/28/2014 | 67.24 KB |
| BOOK-3-FIND-YOUR-CLICK-TRIGGERS.DOCX | 08/28/2014 | 70.01 KB |
| BOOK-3-THE-LIZARD-FRIENDLY-BUTTON-CHECKLIST.DOCX | 08/28/2014 | 70.06 KB |
| BOOK-3-WRITE-YOUR-FIRST-DRAFT-BUTTON-COPY.DOCX | 08/28/2014 | 67.34 KB |
| BOOK-4-FORMATTING-BASICS-CHECKLIST.DOCX | 08/28/2014 | 58.41 KB |