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| LECTURE NOTES | 12/29/2017 | 28.67 MB |
| 100 - 1 - (1-A) MARKETING 101_ BUILDING STRONG BRANDS PART I (15_10).MP4 | 11/12/2014 | 36.46 MB |
| 100 - 2 - (1-B) MARKETING 101_ BUILDING STRONG BRANDS PART II (4_10).MP4 | 11/12/2014 | 10.71 MB |
| 100 - 3 - (2-A) STRATEGIC MARKETING (11_39).MP4 | 11/12/2014 | 23.04 MB |
| 100 - 4 - (2-B) [OPTIONAL] STRATEGIC MARKETING FLIP CHART (11_05).MP4 | 11/12/2014 | 24.22 MB |
| 100 - 6 - (3) SEGMENTATION AND TARGETING (12_45).MP4 | 11/12/2014 | 19.86 MB |
| 100 - 7 - (4) BRAND POSITIONING (12_48).MP4 | 11/12/2014 | 18.53 MB |
| 100 - 8 - (5) BRAND MANTRA_ THE ELEVATOR SPEECH (9_41).MP4 | 11/12/2014 | 16.87 MB |
| 100 - 9 - (6) EXPERIENTIAL BRANDING (13_24).MP4 | 11/12/2014 | 35.29 MB |
| 200 - 1 - (1) SHOPPER MARKETING (4_22).MP4 | 11/12/2014 | 8.55 MB |
| 200 - 2 - (2) SHOPPING PROCESS (5_27).MP4 | 11/12/2014 | 22.74 MB |
| 200 - 3 - (3) INFORMATION SEARCH STAGE (9_39).MP4 | 11/12/2014 | 34.65 MB |
| 200 - 4 - (4) CHOICE OVERLOAD (8_12).MP4 | 11/12/2014 | 20.50 MB |
| 200 - 5 - (5) PURCHASE STAGE (8_15).MP4 | 11/12/2014 | 33.51 MB |
| 200 - 6 - (6) POST-PURCHASE (11_23).MP4 | 11/12/2014 | 25.17 MB |
| 300 - 1 - (1) BRAND MESSAGING & COMMUNICATION (12_08).MP4 | 11/12/2014 | 28.93 MB |
| 300 - 2 - (2) BRAND ELEMENTS_ CHOOSING A BRAND NAME (19_57).MP4 | 11/12/2014 | 25.08 MB |
| 300 - 3 - (3) BRAND ELEMENTS_ COLOR & TAGLINES (11_41).MP4 | 11/12/2014 | 26.93 MB |
| 300 - 4 - (4) BRAND ELEMENTS_ PACKAGING (10_09).MP4 | 11/12/2014 | 30.37 MB |
| 300 - 5 - (5) BRAND ELEMENTS_ PERSUASION (13_59).MP4 | 11/12/2014 | 31.79 MB |
| 300 - 6 - (6) REPOSITIONING A BRAND (18_58).MP4 | 11/12/2014 | 47.35 MB |
| 400 - 1 - (1) FROM PRODUCT-CENTRIC TO CUSTOMER-CENTRIC MANAGEMENT (15_25).MP4 | 11/12/2014 | 34.99 MB |
| 400 - 2 - (2) CRACKS IN THE PRODUCT-CENTRIC APPROACH (9_49).MP4 | 11/12/2014 | 19.51 MB |
| 400 - 3 - 3) DATA-DRIVEN BUSINESS MODELS (4_26).MP4 | 11/12/2014 | 17.03 MB |
| 400 - 4 - (4) THREE CHEERS FOR DIRECT MARKETING (3_51).MP4 | 11/12/2014 | 15.53 MB |
| 400 - 5 - (5) WHICH FIRMS ARE CUSTOMER CENTRIC_ (12_11).MP4 | 11/12/2014 | 28.18 MB |
| 500 - 1 - (1) WHAT IS CUSTOMER CENTRICITY_ (11_28).MP4 | 11/12/2014 | 47.92 MB |
| 500 - 2 - (2) LIVING IN A CUSTOMER-CENTRIC WORLD (14_48).MP4 | 11/12/2014 | 64.62 MB |
| 500 - 3 - (3) MORE REFLECTIONS ON CUSTOMER CENTRICITY (3_21).MP4 | 11/12/2014 | 17.70 MB |
| 500 - 4 - (4) QUESTIONS ON CUSTOMER CENTRICITY (6_00).MP4 | 11/12/2014 | 25.99 MB |
| 600 - 1 - (1) HOW CAN CUSTOMER CENTRICITY BE PROFITABLE_ (19_02).MP4 | 11/12/2014 | 53.84 MB |
| 600 - 2 - (2) CUSTOMER RETENTION (18_24).MP4 | 11/12/2014 | 50.14 MB |
| 600 - 3 - (3) CUSTOMER DEVELOPMENT (3_07).MP4 | 11/12/2014 | 8.77 MB |
| 600 - 4 - (4) CUSTER DEVELOPMENT PART II (14_02).MP4 | 11/12/2014 | 39.59 MB |
| 600 - 5 - (5) WRAP-UP (12_25) .MP4 | 11/12/2014 | 36.99 MB |
| 600 - 7 - (6) CONCLUSION (8_27).MP4 | 11/12/2014 | 38.16 MB |
| 700 - 1 - (1) INTRODUCTION AND EXECUTION (2_09).MP4 | 11/12/2014 | 13.85 MB |
| 700 - 2 - (2) GO TO MARKET STRATEGIES_ INTRODUCTION (14_07) .MP4 | 11/12/2014 | 37.21 MB |
| 700 - 3 - (3) FRICTION (4_39).MP4 | 11/12/2014 | 20.56 MB |
| 700 - 4 - (4) GOODS AND INFORMATION (2_39).MP4 | 11/12/2014 | 9.66 MB |
| 700 - 5 - (5) ACADEMIC RESEARCH (3_28).MP4 | 11/12/2014 | 12.33 MB |
| 700 - 6 - (6) ONLINE_OFFLINE COMPETITION (4_51).MP4 | 11/12/2014 | 24.18 MB |
| 700 - 7 - (7) THE LONG TAIL PART 1 (10_58).MP4 | 11/12/2014 | 29.88 MB |
| 700 - 8 - (8) THE LONG TAIL PART 2 (9_55).MP4 | 11/12/2014 | 27.62 MB |
| 700 - 9 - (9) HOW INTERNET RETAILING STARTUPS GROW (12_23).MP4 | 11/12/2014 | 56.48 MB |
| 700 - 10 - (10) PREFERENCE ISOLATION (14_36).MP4 | 11/12/2014 | 43.02 MB |
| 800 - 1 - (1) BRANDS AND DIGITAL MARKETING (14_01).MP4 | 11/12/2014 | 15.90 MB |
| 800 - 2 - (2) CUSTOMERS AND DIGITAL MARKETING (9_49).MP4 | 11/12/2014 | 12.62 MB |
| 800 - 3 - (3) REPUTATION AND REVIEWS (14_38).MP4 | 11/12/2014 | 17.68 MB |
| 800 - 4 - (4) PRODUCT LIFE CYCLE (3_29).MP4 | 11/12/2014 | 4.44 MB |
| 800 - 5 - (5) INFLUENCE AND HOW INFORMATION SPREADS (11_02).MP4 | 11/12/2014 | 14.48 MB |
| 800 - 6 - (6) ELEMENTS OF NEIGHBORHOODS AND EXAMPLES (13_47).MP4 | 11/12/2014 | 16.57 MB |
| 800 - 7 - (7) MORE EXAMPLES OF INFLUENCE (8_42).MP4 | 11/12/2014 | 8.52 MB |
| 800 - 8 - (8) MORE EXAMPLES OF INFLUENCE - PART 2 (12_34).MP4 | 11/12/2014 | 17.24 MB |
| 900 - 1 - (1) PRICING STRATEGIES 1_ INTRODUCTION (11_14).MP4 | 11/12/2014 | 12.74 MB |
| 900 - 2 - (2) PRICING STRATEGIES 2_ CUSTOMER FACTORS (12_29).MP4 | 11/12/2014 | 16.72 MB |
| 900 - 3 - (3) PRICING STRATEGIES 3_ PSYCHOLOGICAL FACTORS (9_47).MP4 | 11/12/2014 | 14.62 MB |
| 900 - 4 - (4) DISTRIBUTION STRATEGIES 1_ INTRODUCTION (13_38).MP4 | 11/12/2014 | 16.13 MB |
| 900 - 5 - (5) DISTRIBUTION STRATEGIES 2_ CHANNEL DESIGN (13_39).MP4 | 11/12/2014 | 14.32 MB |
| 900 - 6 - (6) HORIZONTAL CONFLICT (12_46).MP4 | 11/12/2014 | 17.09 MB |
| 900 - 7 - (7) THE 7MS (9_08).MP4 | 11/12/2014 | 10.52 MB |
| 900 - 8 - (8) THE MISSION AND MESSAGE (RATIONAL APPEALS) (13_55).MP4 | 11/12/2014 | 19.29 MB |
| 900 - 9 - (9) THE MISSION AND MESSAGE (EMOTIONAL APPEALS) (10_03).MP4 | 11/12/2014 | 12.96 MB |
| 1000 - 1 - INTRO - DAVID BELL (4_32).MP4 | 11/12/2014 | 15.30 MB |
| 1000 - 2 - PART 1 (4_28).MP4 | 11/12/2014 | 15.20 MB |
| 1000 - 3 - PART 2 (2_23).MP4 | 11/12/2014 | 7.59 MB |
| 1000 - 4 - PART 3 (1_02).MP4 | 11/12/2014 | 3.30 MB |
| 1000 - 5 - PART 4 (2_27).MP4 | 11/12/2014 | 7.99 MB |
| 1000 - 6 - PART 5 (6_06).MP4 | 11/12/2014 | 20.40 MB |
| 1000 - 7 - PART 6 (3_19).MP4 | 11/12/2014 | 12.65 MB |
| 1000 - 8 - PART 7 (1_13).MP4 | 11/12/2014 | 4.13 MB |
| 1000 - 9 - PART 8 (1_28).MP4 | 11/12/2014 | 4.90 MB |
| 1000 - 10 - PART 9 (2_51).MP4 | 11/12/2014 | 9.69 MB |
| 1000 - 11 - PART 10 (1_55).MP4 | 11/12/2014 | 6.35 MB |
| 1000 - 12 - PART 11 (4_35).MP4 | 11/12/2014 | 16.13 MB |
| 1000 - 13 - PART 12 (4_04).MP4 | 11/12/2014 | 17.48 MB |
| 1000 - 14 - PART 13 (4_49).MP4 | 11/12/2014 | 19.31 MB |