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| 01 - INTRODUCTION | 03/27/2015 | 42.71 MB |
| 02 - SUPERIOR VALUE POSITION | 03/27/2015 | 33.18 MB |
| 03 - IT’S THE OFFER THAT MATTERS | 03/27/2015 | 39.34 MB |
| 04 - DEMONSTRATE VALUE | 03/27/2015 | 28.98 MB |
| 05 - BUILDING THE VALUE CASE | 03/27/2015 | 20.04 MB |
| 06 - VALUIZING YOUR OFFER | 03/27/2015 | 26.48 MB |
| 07 - CALCULATING RETURN | 03/27/2015 | 16.53 MB |
| 08 - PROOF | 03/27/2015 | 19.70 MB |
| 09 - COMMON PRICING STRATEGIES | 03/27/2015 | 26.38 MB |
| 10 - PRICING RESEARCH PROJECT | 03/27/2015 | 18.20 MB |
| 11 - MARGIN QUESTION – PART 1 | 03/27/2015 | 21.40 MB |
| 12 - MARGIN QUESTION – PART 2 | 03/27/2015 | 62.58 MB |
| 13 - TYPICAL REASONS WHY MANY BUSINESS OWNERS PRICE TOO LOW | 03/27/2015 | 36.62 MB |
| 14 - HOW TO RAISE YOUR PRICES | 03/27/2015 | 39.22 MB |
| 15 - HOW TO KNOW IF YOU ARE PRICING TOO LOW OR TOO HIGH | 03/27/2015 | 42.72 MB |
| 16 - RANDOM THOUGHTS ON PRICING | 03/27/2015 | 35.52 MB |